How entries are judged

A jury evaluates every eligible entry against published criteria, using the evidence you submit.

Ten areas that apply to every entry

Presentation & Content Quality: How clearly and engagingly information, travel guides, or services are presented to travellers.
Accessibility & Distribution: How easily travellers can access the guides, recommendations, or booking options across channels.
User & Reader Engagement: How effectively the platform interacts with its audience—from enquiries and comments to booking steps.
Range and Coverage: The breadth of airports, destinations, lounges, or travel tips covered by the platform or company.
User Experience (UX) & Design: How seamless, readable, and intuitive the website or platform is across all devices.
Audience & Customer Satisfaction: Feedback, reviews, community engagement, and how satisfied readers or customers are.
Impact & Performance: Audience reach, growth, traffic, or sales results over the entry period, supported by evidence.
Variety & Depth of Offerings: The diversity of travel tips, guides, and airport services offered and how valuable they are to travellers.
Digital & Technical Quality: The digital reliability, SEO performance, site speed, and systems supporting the platform.
Value & Support for Travellers: How well the platform assists travellers with queries, updates, or post-booking support.

Travel Technology & Platforms: Digital marketplaces, services providers, apps and tools that help travellers book and manage airport services.
Travel Guides & Content: Publishers, blogs and websites that inform travellers about airport dining, shopping and services.
Airport Ground Services: Companies that sell or operate airport transfer, parking and hotel booking services.
Inclusive Travel Resources: Services and resources supporting accessible and family airport travel.